The Resource Center
No email gate, no PDF, no lead magnet nonsense. These are the same numbers I run with paying clients: margin, pricing, labor, cash, lead value, capacity and what the business is actually worth. Free, instant, and the math is right.
Start here
Score the whole business in three minutes and find the two areas costing you the most.
Open the tool →If money feels tight
Find out what you're actually keeping once you pay yourself a real wage.
Open the tool →If leads feel expensive
See what unanswered calls and dead follow-up cost you every year before you spend more.
Open the tool →Score the business as a whole: is it healthy, does it need you, and can it grow without breaking?
Score your business 0–100 across profit, margin, labor, cash, growth, customer risk and owner load.
Run it →Find out how much of the business only works because you're standing in it — and what that costs you.
Run it →Can this business double without breaking? Score margin, capacity, process, cash and lead flow.
Run it →Margin, markup, break-even and price increases — the levers that decide whether revenue turns into money.
Revenue minus the cost of delivering it — the number that funds your entire business.
Run it →What the business actually keeps after everything — including paying you properly.
Run it →The confusion that quietly underprices thousands of small businesses. Convert both ways.
Run it →See what a 5% increase actually does — and how many customers you can afford to lose.
Run it →Build a price from burdened labor, materials, overhead recovery and the margin you need.
Run it →The revenue where you stop losing money — per year, per month, per day, per job.
Run it →Work backwards from the income you want to the revenue, jobs and leads it takes.
Run it →What labor really costs, whether you can afford a hire, and how much productivity you're getting per person.
Total labor as a percentage of revenue, against the benchmark for your business.
Run it →What an employee really costs per year, per hour, and per productive hour.
Run it →The revenue, cash and ramp time a new hire requires before they pay for themselves.
Run it →The productivity benchmark that tells you whether you're underpriced or overstaffed.
Run it →What your hour is worth, what low-value work costs you, and what delegating saves.
Run it →Runway, working capital and what the business is worth. Profit is an opinion; cash is a fact.
How many months you can operate at your current burn — and what breaks first.
Run it →Current ratio, quick ratio and the cash conversion cycle that's tying up your money.
Run it →An SDE-based value range, adjusted for the things buyers actually discount.
Run it →Lead value, acquisition cost, conversion and the money leaking out of your phone every week.
Whether your marketing makes money — measured on gross profit, not revenue.
Run it →What a customer costs you across marketing, sales and fees — and your payback period.
Run it →The gross profit a customer produces over their life — and what you can pay to get one.
Run it →What one lead is worth in gross profit — and the most you should ever pay for one.
Run it →How many leads your revenue goal actually requires — and what that costs.
Run it →What unanswered calls, slow callbacks and dead follow-up cost you every year.
Run it →Stage-by-stage funnel conversion, plus what a few points are worth in dollars.
Run it →Capacity ceilings and the return on systems, software and automation.
Run a few of these, bring me the ones that made you uncomfortable, and we'll spend 30 minutes on what to fix first and in what order.