Build a price from burdened labor, materials, overhead recovery and the margin you need.
That's an effective rate of $136 per labor hour, covering burdened labor, materials, travel, overhead recovery and a 18% net margin. If your market won't pay it, the problem is cost structure or productivity — not the price.
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Most service businesses price by feel, by what the last guy charged, or by what they think the customer will accept. That's not pricing, it's guessing with your own money. A price has four components: the burdened cost of the labor, the materials, a share of the overhead that keeps the doors open, and the profit the business is entitled to.
The part almost everyone misses is productive hours. You pay for forty hours and bill maybe thirty. If you price off the raw wage, you've already lost before the truck leaves. This calculator divides burdened labor by your real billable share, which is where honest pricing starts.
Overhead recovery per hour is the other missing piece. Take your annual overhead, divide by your annual productive labor hours, and every job carries its share instead of hoping volume covers it.
The Growth Assessment is a 30-minute conversation about what your numbers are telling you and what to fix first. No pitch deck, no PDF.
Schedule Your Growth Assessment Or call (737) 888-0415Add up annual overhead — office payroll, rent, insurance, marketing, software, vehicles not charged to jobs — then divide by total annual productive (billable) labor hours. If overhead is $480,000 and you bill 15,000 hours, that's $32 per hour that every quote must carry.
Yes. Materials carry cost you don't invoice: sourcing, pickup, handling, storage, warranty and returns. A 25–40% markup on materials is standard in most trades, and it should be separate from your labor margin.
Because margin is a percentage of price, not of cost. If your cost is $1,000 and you want 20% margin, dividing by 0.80 gives $1,250 — and $250 is exactly 20% of $1,250. Multiplying by 1.20 gives $1,200, which is only a 16.7% margin.
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