SHAWNDUNCANBusiness CoachBook
01Enterprise value

Business valuation and exit preparation

What your business is worth, and what is currently costing you the multiple.

Owners usually discover their business is worth less than they assumed at the worst possible moment — when they are already tired and ready to sell. The gap is rarely the earnings. It is the risk attached to them.

Buyers pay a multiple of adjusted earnings, and the multiple is a judgment about how much of the business walks out the door with you. Heavy owner dependency, one customer at 40% of revenue, no documented process, messy books and no management layer all cut it, sometimes by half.

This work establishes a realistic current value, identifies exactly which factors are suppressing your multiple, and builds a two- to three-year plan to raise it before you go to market.

You are probably here because

  • You want to sell in the next three to five years
  • You have no idea what the business is worth
  • The company would struggle badly without you in it
  • One or two customers make up most of your revenue
  • Your books mix personal and business spending
  • You have had an offer and suspect it was low
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02Scope

What the work covers

Valuation range

Seller's discretionary earnings and a defensible multiple range for your size, industry and risk profile.

Multiple diagnosis

Which specific factors are discounting your business, ranked by how much value each one costs.

Owner dependency reduction

The single largest driver of multiple in small businesses, and the plan to fix it.

Earnings quality

Clean, documented, defensible earnings — with add-backs a buyer will actually accept.

Revenue durability

Customer concentration, recurring revenue and contract structure.

Exit timeline

What happens in each of the next eight quarters if a sale is the goal.

03How it runs

The engagement

    01

    Estimate

    Start with the valuation estimator, then refine with real financials.

    02

    Diagnose

    Score the risk factors a buyer will price in.

    03

    Plan

    Sequence the fixes by value gained per quarter of effort.

    04

    Execute

    Recurring advisory through the improvements so the number actually moves.

Investment

Delivered inside Growth or Scale Advisory. The free calculator gives you a starting range before we ever talk.

What this is not

This is not a certified appraisal for legal, tax, divorce or SBA purposes. For those you need a credentialed appraiser — this is operating work aimed at increasing the number.

Run the numbers

Run your own numbers first

All free calculators →
04Questions

Straight answers

What multiple do small businesses sell for?

Most owner-operated businesses trade between roughly 2x and 4x seller's discretionary earnings, with size, owner dependency, recurring revenue and customer concentration moving you inside that band.

How long does exit prep take?

Two to three years to move the multiple meaningfully. Cleaning up earnings can happen in months; removing yourself from operations cannot.

Is this a formal appraisal?

No. It is an operating valuation used to make decisions and raise value. Formal appraisals require a credentialed appraiser.

Thirty minutes. No pitch deck. Bring your numbers.

Schedule Your Growth Assessment

Or call (737) 888-0415