SHAWNDUNCANBusiness CoachBook
01Core advisory

Business coaching for established small businesses

For owners already doing real revenue who are working harder for less of it.

Most business coaching is sold to people who do not have a business yet. This is not that. This is for the owner who already has revenue, employees, customers and liability — and who has quietly figured out that another year of working harder is not going to fix the problem.

The work starts with numbers, not mindset. What you charge, what it costs you to deliver, what your labor actually runs as a percentage of revenue, how many leads you get and how many you close, and how much of the company only functions because you are personally in the middle of it. That diagnosis usually contradicts the story the owner has been telling themselves, which is the point.

From there, we work in order. Pricing and margin before marketing. Delivery capacity before growth. Documented process before hiring. Fixing things out of order is how owners spend money on marketing to sell more of the work that was already losing them money.

You are probably here because

  • Revenue is up and the bank account is not
  • You are the highest-paid employee doing the lowest-value work
  • You have not raised prices in two years because you are afraid to
  • Every decision, quote and problem still routes through you
  • You cannot take a week off without the company stalling
  • You are busy enough to be exhausted and not profitable enough to feel it
Call (737) 888-0415
02Scope

What the work covers

Full financial diagnosis

Revenue, gross margin, labor percentage, overhead, owner compensation and cash position — scored against benchmarks for your size and industry.

Pricing and offer rebuild

What you charge, how you package it, and what a defensible increase looks like — including how to hold it when a customer pushes back.

Sales process

Lead source tracking, response time, quoting, follow-up and close rate. Most owners have a follow-up problem, not a lead problem.

People and accountability

Roles, expectations, wage structure, and the hard conversations you have been avoiding with a long-tenured employee.

Systems and delegation

What gets documented, what gets handed off, and in what order — so the business stops depending on your memory.

A 30/60/90 plan

Specific actions with owners and dates. Every session opens with what did and did not get done.

03How it runs

The engagement

    01

    Growth Assessment

    A free 30-minute call. You describe the business, I tell you what I think the real constraint is and whether I am the right person for it.

    02

    Diagnosis

    Financial intake and scoring across profit, pricing, sales, marketing, people, systems, capacity and owner dependency.

    03

    Priority plan

    The findings ranked by impact, difficulty and urgency, placed into a 30/60/90-day sequence.

    04

    Execution

    Recurring sessions where we implement, measure and adjust. Accountability runs both directions.

Investment

Growth Advisory starts at $2,500/month for owner-led businesses on a solid foundation. Scale Advisory starts at $4,500/month when the problems span marketing, operations, sales and people at once. Month to month, no long-term contracts.

What this is not

If you are pre-revenue, looking for motivation, or want someone to agree with you, this will be a waste of your money and my time.

Run the numbers

Run your own numbers first

All free calculators →
04Questions

Straight answers

How is this different from a business consultant?

A consultant usually delivers a document and leaves. This is recurring work with the owner: we implement the changes, hold the price increase, run the hard conversation, and measure whether the numbers moved.

How long before I see a result?

Pricing and labor changes show up in 30 to 90 days because they hit margin directly. Systems and people changes take longer — usually two to three quarters before the business feels different to run.

Do you work with businesses outside Texas?

Yes. The work is done by video and phone, and the diagnosis does not care where you are. Most clients are in Texas because that is where I operate.

Thirty minutes. No pitch deck. Bring your numbers.

Schedule Your Growth Assessment

Or call (737) 888-0415