SHAWNDUNCANBusiness CoachBook
01Embedded leadership

Fractional COO for owner-led companies

Executive-level operating help, at the fraction of the week you actually need.

There is a stage where the owner is genuinely the constraint. The company is too big to run out of one head and too small to justify a six-figure operations executive. That gap is where most businesses stall for years.

A fractional COO arrangement fills it. I take operating responsibility for the parts of the business you should not be carrying — cadence, accountability, hiring standards, numbers review, project follow-through — so you can work on the things only the owner can do.

This is heavier than coaching. I am in the operating rhythm with your team, not just advising you between sessions.

You are probably here because

  • You are running the company and also still doing the work
  • You have managers who manage nothing
  • Decisions wait on you and the business waits with them
  • Initiatives get started, then quietly abandoned
  • You need a second set of hands at the leadership level, not another technician
  • You are not ready to pay a full-time executive and should not be
Call (737) 888-0415
02Scope

What the work covers

Operating cadence

Weekly leadership rhythm, a scoreboard of numbers that matter, and follow-through between meetings.

Accountability structure

Clear ownership per function, expectations in writing, and consequences that exist.

Management development

Turning senior employees into actual managers, or being honest that they will not be.

Execution oversight

Projects and initiatives tracked to done, including the ones you have restarted three times.

Hiring and onboarding standards

Who to hire, in what order, how to evaluate them, and what week one looks like.

Owner handoff plan

A written list of what leaves your plate, by when, and to whom.

03How it runs

The engagement

    01

    Assessment

    Where the company sits operationally and what only you are currently able to do.

    02

    Scope the week

    Which functions I take, which stay with you, and what the cadence looks like.

    03

    Install the rhythm

    Meetings, numbers, ownership and follow-through.

    04

    Build your replacement

    The goal is that your team, not I, holds this permanently.

Investment

Scale Advisory, from $4,500/month, is the tier this lives in. Scope is set after the Growth Assessment and stays month to month.

What this is not

This is not interim CEO work, and I do not sign contracts or manage your payroll. I run operating cadence and hold your team to it alongside you.

Run the numbers

Run your own numbers first

All free calculators →
04Questions

Straight answers

How much time does a fractional COO need?

For most companies under $10M, meaningful change needs a consistent weekly presence, not full-time hours. We scope it against the functions you are handing over.

Will you manage my employees directly?

I work with your leadership and hold the operating rhythm. Employment decisions stay yours — I make sure they get made instead of postponed.

When should I hire a real COO instead?

When the operating load is genuinely full-time and the company can absorb the salary without gutting margin. Part of this work is telling you when you have hit that point.

Thirty minutes. No pitch deck. Bring your numbers.

Schedule Your Growth Assessment

Or call (737) 888-0415