Google Ads management for small businesses
Buy demand that is already in the market, and know exactly what each job costs you.
Google Ads is the fastest way to find out whether your offer and your pricing work. You can be in front of buyers this week. You can also burn four thousand dollars a month on broad-match traffic and never know it, which is what happens to most small businesses that hand it to a generalist agency.
The way this is run is unglamorous. Tight search campaigns on the services you actually want, an aggressive negative keyword list, geography that matches where your crews or your margins can go, and conversion tracking that counts calls and forms rather than clicks. Ad copy that repels the wrong buyer is a feature, not a problem.
The reporting number that matters is cost per booked job against the gross profit of that job. If a $190 lead produces a $2,400 job at 45% margin, you buy more. If it produces a $600 job at 20%, you stop. That decision needs your real numbers, which is why this division sits next to the advisory work instead of in a vacuum.
You are probably here because
- You are spending money and cannot name your cost per job
- Your phone rings with people asking for things you do not sell
- You tried Ads for two months and turned it off
- The agency reports impressions and clicks and nothing else
- You are bidding against national lead-gen companies
- Leads come in and nobody follows up the same day
Why this sits here
The advisory work identifies the bottleneck. Marketing gets built when customer acquisition is genuinely the constraint — not because an agency needs a retainer. That order is the whole difference, and it is why you will sometimes be told to spend nothing here yet.
What we actually do
Account build or rebuild
Campaign structure by service and margin, keyword match types that do not leak, and geography drawn to your real service radius.
Negative keyword discipline
The list that keeps you out of DIY, job-seeker, free and out-of-area searches — reviewed continuously, not once at launch.
Conversion tracking
Call tracking, form tracking, and offline import where a booked job can be tied back to the search that produced it.
Landing pages
A page per service that matches the search intent, loads fast on a phone, and asks for the call above the fold.
Ad copy and extensions
Copy that names your price posture and qualifies the buyer, so the clicks you pay for are people who can afford the work.
Cost-per-job reporting
Monthly: spend, leads, quotes, booked jobs, average job value, and cost per booked job against margin.
The engagement
Scope and math
What a job is worth, what margin it carries, and therefore what you can afford to pay for a lead before this makes sense.
Build
Account structure, tracking, landing pages and copy. Nothing launches until conversions are measurable.
Learn
Four to six weeks of search-term review, negatives, bid and geography adjustment.
Scale or stop
Increase budget on what produces profitable jobs and shut off what does not. Both are acceptable answers.
Investment
Management is a monthly fee based on account complexity, typically $900 to $2,500 per month, separate from your ad spend. Realistic starting budgets for a local service business begin around $2,000 per month in media.
What this is not
If nobody answers the phone within an hour, ads will not save you. Lead response gets fixed before the budget goes live.
Run the numbers
Run your own numbers first
Gross Margin Calculator
Revenue minus the cost of delivering it — the number that funds your entire business.
Marketing ROI Calculator
Whether your marketing makes money — measured on gross profit, not revenue.
Lead Value Calculator
What one lead is worth in gross profit — and the most you should ever pay for one.
Straight answers
How much should I spend on Google Ads?
Work backwards from a job. If a booked job carries $1,000 of gross profit and you close one in four leads, a $150 lead is profitable and you can support a real budget. If it carries $250, this channel may not be for you.
Do you take a percentage of ad spend?
No. Percentage-of-spend pricing rewards spending more of your money. Management is a flat monthly fee.
Can we run ads and SEO at the same time?
Yes, and it is usually the right order: ads to buy demand now while SEO compounds. Ads also tell you which searches are worth writing pages for.
Thirty minutes. No pitch deck. Bring your numbers.
Or call (737) 888-0415