SHAWNDUNCANBusiness CoachBook

Texas markets

Business Coach in Texas

A business in Midland has a different problem than one in Plano, and pretending otherwise is how coaching advice gets useless. I'm based in Austin and work with established owner-led businesses across Texas. Pick your city and see the problems I actually find there.

Home market — Travis County

Austin, Texas

My home market. High costs, high expectations, and a lot of businesses growing broke. This is where I live, work and meet owners in person — the deepest local detail on the site, from submarket pricing to hiring against tech wages.

Austin business coaching →

Other Texas markets

Big Country / West Texas

Abilene

Regional hub, military presence, and a market where reputation is the whole game.

Texas Panhandle

Amarillo

Cattle, freight, and a regional hub market with a hundred-mile service radius.

Mid-Cities, DFW

Arlington

Caught between Dallas and Fort Worth, competing with both, priced like neither.

Coastal Bend

Corpus Christi

Port, refining, tourism — a boom-bust market that punishes flat pricing.

North Texas

Dallas

Corporate money, brutal competition, and owners who look bigger than they are.

North Texas

Denton

University town on the edge of DFW growth, with two customer bases and one price list.

West Texas / Borderplex

El Paso

Border trade, Fort Bliss, and a market where cheap pricing became a habit.

North Texas

Fort Worth

Blue-collar backbone, thin margins, and companies that grew past their systems.

North Texas

Frisco

Explosive growth, brand-new competition, and demand that hides broken operations.

Gulf Coast

Houston

Energy, industrial services, medical, and the contractors who feed all three.

South Texas Border

Laredo

Freight, customs, cross-border trade — and receivables that stretch forever.

South Plains / West Texas

Lubbock

Agriculture, university cycles, and a market where everybody knows everybody.

Rio Grande Valley

McAllen

Rio Grande Valley market, cross-border retail, and pricing pressure from every side.

North Texas

McKinney

Small-town reputation, big-city growth, and pricing stuck in the past.

Permian Basin / West Texas

Midland

Permian Basin boom and bust — where overhead built on peak revenue kills companies.

I-35 Corridor, Central Texas

New Braunfels

One of the fastest-growing cities in Texas, with tourism seasonality on top.

North Texas

Plano

High-income customers, high expectations, and businesses still pricing like a startup.

Central Texas

Round Rock

Williamson County growth, Austin costs, and suburban businesses stuck in the middle.

South Central Texas

San Antonio

Military, healthcare, tourism — and the price ceiling owners believe in too much.

Central Texas

Waco

I-35 corridor growth, tourism traffic, and businesses priced for the old Waco.

Don't see your city? Call anyway.

Schedule Your Growth Assessment

Or call (737) 888-0415