Small business marketing: execution, not opinions.
Business advisory identifies what needs to change. The marketing division handles the customer-acquisition side of that strategy. These services are separate from Shawn Duncan Business Advisory and are quoted separately.
SEO
Rank for the work you actually want, not vanity keywords.
Local SEO
Google Business Profile, maps visibility, and review velocity.
Google Ads
Paid search built around cost per booked job, not clicks.
Meta Ads
Offer-led campaigns for services people buy locally.
Website design
Fast sites built to convert, not to win design awards.
Landing pages
Dedicated pages per service and per campaign.
Conversion optimization
Fix the leaks between a visit and a phone call.
Content strategy
Service and location content that earns search traffic.
Lead generation
One pipeline, tracked end to end, with real numbers.
Marketing strategy
What to run, in what order, and what to stop paying for.
Four things, done properly
Advisory identifies the bottleneck. Marketing gets built when customer acquisition is genuinely the constraint. Here is what that looks like in detail.
Run the numbers
Know your marketing numbers before you spend another dollar
Marketing ROI Calculator
Whether your marketing makes money — measured on gross profit, not revenue.
CAC Calculator
What a customer costs you across marketing, sales and fees — and your payback period.
Lead Value Calculator
What one lead is worth in gross profit — and the most you should ever pay for one.
Required Leads Calculator
How many leads your revenue goal actually requires — and what that costs.
Missed Lead Revenue Calculator
What unanswered calls, slow callbacks and dead follow-up cost you every year.
Conversion Rate Calculator
Stage-by-stage funnel conversion, plus what a few points are worth in dollars.
Start with the assessment. Then we scope the marketing.
Marketing is quoted separately