Your true revenue ceiling in billable hours — and how much headroom you have left.
You're at the ceiling. More marketing right now buys you longer lead times, rushed work and burned-out crews. Your options are hiring, raising prices to ration demand, or improving billable utilization — and raising prices is the fastest.
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Capacity is your real revenue ceiling, and it's measured in billable hours, not ambition. Six technicians at forty hours a week for forty-eight weeks is 11,520 paid hours — but at 75% billable utilization it's 8,640 sellable hours. At $145 a hour, that's a hard ceiling around $1.25M no matter how much you spend on advertising.
Knowing this number changes two decisions. It tells you when to hire — before you're at the wall, not after you've already damaged your reputation with long lead times. And it tells you when to raise prices instead of chasing more work, because at full capacity a price increase is the only way to grow revenue.
It also exposes cheap growth. Most businesses have 10–20% of unfilled capacity and don't know it, which is revenue available with no additional overhead at all.
The Growth Assessment is a 30-minute conversation about what your numbers are telling you and what to fix first. No pitch deck, no PDF.
Schedule Your Growth Assessment Or call (737) 888-0415Multiply your field employees by weekly paid hours by working weeks to get paid hours, multiply by your billable percentage to get sellable hours, then multiply by revenue per billable hour. That's your revenue ceiling with your current team.
Most field service businesses run 65–80% of paid hours as billable once drive time, shop time, warranty work and admin are counted. Anything claimed above 85% usually means the non-billable hours aren't being tracked.
Raise prices first. It's immediate, requires no cash, and improves margin on work you already have. Hire when demand holds at the higher price — that's proof the market supports the expansion.
People & Labor
The productivity benchmark that tells you whether you're underpriced or overstaffed.
People & Labor
The revenue, cash and ramp time a new hire requires before they pay for themselves.
Profit & Pricing
See what a 5% increase actually does — and how many customers you can afford to lose.
Business Diagnostics
Can this business double without breaking? Score margin, capacity, process, cash and lead flow.