SHAWNDUNCANBusiness CoachBook

Business Scalability Score

Can this business double without breaking? Score margin, capacity, process, cash and lead flow.

Your numbers

Your result

Scalability score
37/100
Rating
At risk
Revenue per employee
$166,667
Gross profit added by doublingWhat another equal-sized year of revenue would contribute at your current margin — before the overhead it requires.
$570,000
Gross margin51
Net margin40
Capacity headroom50
Documented process22
Revenue per employee48
Recurring revenue20
Lead predictability38
Cash reserve33
Owner independence27

Do not scale this yet.

Doubling revenue on this structure doubles the chaos and thins the margin. Margin, documented process and owner independence come first — they're what make growth compound instead of collapse.

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What this number actually tells you

Scalability isn't ambition. It's whether the business can take on twice the work without the quality, the margin or the owner falling apart. Plenty of businesses grow revenue and get worse — thinner margins, more mistakes, more hours, less profit. That's not scale, that's strain.

This score measures the nine structural conditions that decide the outcome: gross margin (does each new job fund the growth?), net margin, capacity headroom, documented process, revenue per employee, recurring revenue, lead predictability, cash reserve and owner independence.

If you're planning to spend money on marketing this year, run this first. Acquisition on a weak structure buys you a more expensive version of your current problem.

How the math works

  • 01Nine factors are scored 0–100 and weighted: gross margin 18, net margin 14, documented process 14, owner independence 14, capacity headroom 10, revenue per employee 10, lead predictability 10, recurring revenue 8, cash reserve 8.
  • 02Score = sum(factor × weight) ÷ sum(weights).
  • 03Revenue per employee = annual revenue ÷ full-time employees, including the owner.
  • 04Anchors: gross margin 20% → 55%, net margin 0% → 15%, revenue per employee $90K → $250K, capacity used 100% → 70% (headroom is good), recurring revenue 0% → 50%.

What to do with the answer

  • Treat gross margin as the gate. Below roughly 30% in a service business, growth funds itself too slowly to be safe.
  • Capacity headroom under 15% means the next big customer costs you a hire, a truck or overtime. Price that in before you sell it.
  • Documented process is the cheapest scalability lever there is, and the one owners skip.
  • Recurring or contracted revenue smooths cash and raises your valuation multiple. Even 20% changes how the year feels.

Want someone to read these numbers with you?

The Growth Assessment is a 30-minute conversation about what your numbers are telling you and what to fix first. No pitch deck, no PDF.

Schedule Your Growth Assessment Or call (737) 888-0415

Questions owners ask about this

What's a good revenue-per-employee number for a small business?

It varies by trade, but for established service businesses $150K–$250K per full-time employee is a healthy band. Below about $100K, you're either underpriced, overstaffed, or carrying unproductive time you haven't measured.

Should I fix margin or grow revenue first?

Margin, almost always. Growth multiplies whatever margin you already have. Adding revenue at 4% net just means more work for the same thin dollars, and it consumes cash to fund the growth.

How much recurring revenue should a service business have?

Anything above zero helps. Maintenance agreements, service plans and contracts covering 20–40% of revenue stabilize cash flow, smooth seasonality and raise what a buyer will pay for the business.