Revenue Goal Calculator
Work backwards from the income you want to the revenue, jobs and leads it takes.
Your numbers
Your result
- Gross profit required
- $720,000
- Revenue required per year
- $1,714,286
- Revenue required per month
- $142,857
- Revenue required per operating day
- $6,857
- Jobs per year
- 952
- Jobs per month
- 79
- Jobs per week
- 20
- New-customer jobs needed per monthAfter accounting for revenue you expect from repeat customers.
- 56
- Qualified leads needed per month
- 159
You need 143K per month
At a 42% gross margin, hitting 200K of owner income plus 100K retained requires 79 jobs a month and roughly 159 qualified leads. If that lead number isn't realistic, the faster path is a higher average ticket or a better close rate — not more advertising.
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What this number actually tells you
Goal-setting usually starts in the wrong place: pick a revenue number that sounds good, then hope profit shows up. This runs it the other direction. Start with what you want to earn, add what the business should keep, add the overhead required to operate, and let the math tell you the revenue that produces it.
The second half matters more than the first. Once you know the revenue, average ticket tells you how many jobs, and close rate tells you how many leads. That converts a wish into a weekly operating target you can actually manage.
If the lead requirement comes back unrealistic, that's useful information. It means the goal needs a bigger average ticket, a better close rate or a higher margin — not just more advertising.
How the math works
- 01Gross profit required = owner income + retained profit + overhead.
- 02Revenue required = gross profit required ÷ gross margin %.
- 03Jobs required = revenue required ÷ average job value.
- 04New-customer jobs = jobs × (1 − repeat revenue %).
- 05Qualified leads required = new-customer jobs ÷ close rate %.
What to do with the answer
- Convert the monthly number into a weekly one and review it weekly. Monthly review is too late to change the month.
- Test the levers: a 10% higher average ticket cuts required jobs by roughly 9% with no extra marketing.
- Compare the required lead count to what you generate now. The gap is your marketing plan, and it should be budgeted using cost per lead.
- If the required revenue looks impossible, raise margin first. It's the only lever that lowers all three requirements at once.
Want someone to read these numbers with you?
The Growth Assessment is a 30-minute conversation about what your numbers are telling you and what to fix first. No pitch deck, no PDF.
Schedule Your Growth Assessment Or call (737) 888-0415Questions owners ask about this
How do I set a realistic revenue goal?
Work backwards from the profit you need, not forward from last year's revenue. Add owner pay, retained profit and overhead, then divide by gross margin. That gives a revenue number tied to an outcome instead of a round number that sounds ambitious.
Why divide by gross margin instead of adding a percentage?
Because only the gross-margin portion of revenue is available to cover overhead and profit. At a 40% margin, $1 of profit requires $2.50 of revenue. Dividing captures that; adding a percentage doesn't.
What if I can't generate the leads this requires?
Then change the other variables. Raising average ticket, improving close rate, or selling more to existing customers all lower the lead requirement. Most businesses have far more room in close rate and ticket size than they do in ad budget.
Use these next
Profit & Pricing
Break-Even Calculator
The revenue where you stop losing money — per year, per month, per day, per job.
Marketing & Sales
Required Leads Calculator
How many leads your revenue goal actually requires — and what that costs.
Marketing & Sales
Conversion Rate Calculator
Stage-by-stage funnel conversion, plus what a few points are worth in dollars.
Profit & Pricing
Net Profit Margin Calculator
What the business actually keeps after everything — including paying you properly.