SHAWNDUNCANBusiness CoachBook
MoneySeptember 11, 20265 min read

Your Labor Percentage Is Creeping. Now What?

Set a labor target your business can actually afford, track it every week, and find the leak before you start cutting hours.

The short version

  • 01Labor percentage is your full labor cost divided by revenue for the same period—not just wages divided by bank deposits.
  • 02Build your target backward from non-labor costs and required profit. Industry ranges are only starting guardrails.
  • 03Review last week, the rolling four-week trend, and next week’s schedule every Monday.
  • 04When the percentage rises, separate a revenue problem from an hours problem before cutting staff.

A full schedule can still buy you an expensive payroll

Your crew worked hard. Everybody got paid. Whether the business could afford those hours is a separate question.

Labor percentage tells you how much of each revenue dollar goes toward the people doing and supporting the work.

The calculation is simple:

Total labor cost ÷ revenue × 100 = labor percentage.

Spend $6,000 on labor against $20,000 in weekly revenue, and labor is 30%. Thirty cents of every dollar goes to people before you pay for materials, rent, trucks, software, and everything else demanding a bite.

That number deserves a weekly check. Finding out six weeks later is bookkeeping, not management.

Count the whole bill, not just the paycheck

For this weekly scoreboard, count all employee labor: field staff, front desk, managers, and admin. Track those groups separately underneath the total so you can see what moved.

Include:

  • Gross wages, salaries, overtime, commissions, and earned bonuses.
  • Employer payroll taxes, workers’ compensation, and employer-paid benefits.
  • Paid leave, counted once—not added again if already included in gross pay.
  • A reasonable replacement wage for the work you do as an owner.

That last one matters. If you run dispatch for free, your labor percentage looks wonderful. Your business model may just depend on unpaid you.

Owner distributions are not wages. Use a replacement-wage adjustment for this management calculation, without counting owner payroll twice.

For example, $4,500 in employee wages, $900 in employer costs, and a $600 owner-labor adjustment gives you $6,000 in weekly labor cost.

If subcontractors replace employee crews, include that production labor in your operating view and remove it from non-labor costs. Otherwise, outsourcing makes the ratio look magically better. Pick a consistent definition; don’t compare it casually with an employee-only benchmark.

What should the number actually be?

There is no honest universal answer. A shop selling expensive parts and a clinic selling professional time have different economics.

As initial planning guardrails, not claimed industry averages, you might test:

  • 15%–25% for a product-heavy shop with substantial inventory costs.
  • 25%–40% for a trades or home-service business with meaningful materials costs.
  • 40%–55% for a people-heavy clinic or service business with relatively little material cost.

Those ranges are prompts for budgeting, not permission slips. Staffing models, owner involvement, subcontracting, and pricing can move the workable number substantially.

Your real ceiling comes from your own math.

Suppose your monthly plan is:

  • Revenue: $100,000.
  • All non-labor operating costs: $55,000.
  • Required operating profit, before income tax: $15,000.
  • Amount available for labor: $30,000.

Your labor target is 30%. At 35%, you spend another $5,000 and leave only $10,000 in operating profit, assuming everything else stays put.

“The other contractor runs at 35%” does not pay your bills. Their prices, material mix, and overhead may be different.

Build a Monday scoreboard, not a spreadsheet cathedral

Use one sheet. Update it every Monday for the week just finished.

Record earned revenue, regular hours, overtime hours, total labor cost, and labor percentage. Put last week beside the rolling four-week result and your target.

Match the labor to the revenue it helped produce. Don’t divide this week’s payroll by this week’s bank deposits. Collections can arrive weeks after the work. Deposits can arrive before it starts.

Use revenue from work delivered in the period, excluding sales tax and unearned customer deposits. For multiweek jobs, agree on a consistent earned-revenue method with your bookkeeper.

Assign salaries and employer costs to the week they belong to, even if payroll runs fortnightly. Estimates are fine for benefits and insurance; reconcile them monthly.

Calculate the four-week percentage from total four-week labor divided by total four-week revenue. Don’t average the weekly percentages.

Then look ahead: what revenue can next week’s booked work reasonably produce, and what will the scheduled labor cost?

That forecast gives you time to act before the hours are spent.

When it creeps, find out which side moved

Suppose labor stays at $6,000, but weekly revenue falls from $20,000 to $18,500.

Your ratio rises from 30% to 32.4% without one extra payroll dollar.

At your 30% target, $18,500 supports $5,550 in labor. You have a $450 gap.

You could close it with $1,500 more revenue, assuming no additional labor is needed. Or with $450 less labor cost. At an illustrative loaded rate of $37.50 per hour, that means 12 genuinely avoidable paid hours—not 12 hours you shove into next week.

Before touching the roster, check:

  • Revenue: Cancellations, discounts, missed billable items, weak pricing, or a different mix of work?
  • Hours: Overtime, excessive travel, waiting for materials, rework, or shifts scheduled beyond demand?
  • Rate: Pay increases, agency coverage, bonuses, or a more expensive staffing mix?

Track callbacks and customer wait times alongside the ratio. Cutting useful capacity until service breaks is not efficiency. It’s borrowing trouble.

Fix this first

Monday morning, get last week’s earned revenue, time records, and fully loaded labor estimate onto one page.

Set your target from your budget. Identify the biggest controllable cause of the gap. Assign one fix, one person, and a Friday check.

Start with wasted hours and lost revenue—not a blanket staffing cut. A smaller payroll is no trophy if it buys you an even smaller business.

Want this run on your actual numbers?

A Growth Assessment looks at the whole business, finds what's really limiting it, and tells you what to fix first.

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