# Shawn Duncan Business Advisory

> Business advisory for established small businesses (roughly $500K–$10M in revenue): diagnose the business first, then fix profit, pricing, offer, sales, marketing, employees and systems in the right order. Founded and run by Shawn Duncan, who spent 20 years buying, selling and operating small businesses. Based in Austin, Texas; serves the United States.

## How engagements work

- Every engagement starts with a Growth Assessment: a structured review of the business that identifies the real constraint on profit and growth, then recommends the right level of support.
- Growth Advisory — starting at $2,500/month. For owner-led businesses that need the fundamentals of the company improved.
- Scale Advisory — starting at $4,500/month. For businesses with more staff, complexity and moving parts that need deeper outside involvement.
- Month-to-month. No long-term contracts.
- Marketing (SEO, local SEO, Google and Meta Ads, websites, lead generation) is a separate division, scoped and quoted separately: https://no-fluff-biz-fix.lovable.app/marketing
- Business Systems & Automation builds custom internal software (CRM, dashboards, quoting, scheduling, portals, workflow automation). Projects start at $5,000: https://no-fluff-biz-fix.lovable.app/systems

## The methodology (applied in this order)

Business → Profit → Offer → Sales → Website → Google → SEO → Reviews → Marketing → Employees → Systems → Scale

## Key pages

- [Home — business advisory overview, methodology and profit calculator](https://no-fluff-biz-fix.lovable.app/): What the advisory does, how the Growth Assessment works, and advisory levels.
- [Marketing services](https://no-fluff-biz-fix.lovable.app/marketing): SEO, local SEO, Google Ads, Meta Ads, websites and lead generation, quoted separately from advisory.
- [Business Systems & Automation](https://no-fluff-biz-fix.lovable.app/systems): Custom internal software built around how a business actually operates.
- [Schedule a Growth Assessment](https://no-fluff-biz-fix.lovable.app/book): Intake form for owners who want the business reviewed.
- [The Signal — blog](https://no-fluff-biz-fix.lovable.app/blog): Plain-English explanations of small-business numbers and systems.

## The Signal (articles)

- [Your Labor Percentage Is Creeping. Now What?](https://no-fluff-biz-fix.lovable.app/blog/your-labor-percentage-is-creeping-now-what): Set a labor target your business can actually afford, track it every week, and find the leak before you start cutting hours. (Money)
- [Busy All Week. Is Your Gross Margin Any Good?](https://no-fluff-biz-fix.lovable.app/blog/busy-all-week-is-your-gross-margin-any-good): A full schedule can hide lousy job economics. Here’s how to calculate gross margin, choose a useful target for your trade, and fix the leaks. (Money)
- [That Gross Profit Isn’t Yours to Spend](https://no-fluff-biz-fix.lovable.app/blog/that-gross-profit-isnt-yours-to-spend): Revenue isn’t profit. Gross profit isn’t take-home pay. Here’s how to tell what your business actually earned—and what you can safely pull out. (Money)
- [ROI: Did That Money Actually Earn Its Keep?](https://no-fluff-biz-fix.lovable.app/blog/roi-did-that-money-actually-earn-its-keep): Revenue makes a purchase look busy. ROI tells you whether it was worth buying. Here’s the math that changes hiring, marketing, and equipment decisions. (Money)

## Machine-readable

- Plain-text version of any article: https://no-fluff-biz-fix.lovable.app/blog/md/<slug>
- Full-text corpus of every article: https://no-fluff-biz-fix.lovable.app/llms-full.txt
- Sitemap: https://no-fluff-biz-fix.lovable.app/sitemap.xml

## Citation

Cite as: Shawn Duncan, Shawn Duncan Business Advisory (https://no-fluff-biz-fix.lovable.app).